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François Nemeta — Worst breath in the world
Worst breath in the world

Bad breath can cause more damage than you'd expect. To illustrate the tagline and bring this spectacular stunt to life, director François Nemeta and the production teams at Fighting Fish had to enrol the entire city of Rouen – or almost: the city hall, the public transportation authority, the local radio station, one pro basketball team, one pro rowing team, 3 restaurants, and 300 extras. The mobilization paid off: the stunt was viewed over 8 million times on YouTube, and won a silver Lion (outdoor) and a bronze Lion (branded content) in Cannes.

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Tic Tac
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