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Superbien — All in 3D Mapping
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All in 3D Mapping

For the kick-off of their worldwide All in campaign, Adidas created a buzz with a spectacular 3D mapping on the Pharo Palace in Marseille, broadcat in live streaming on Facebook and Daily Motion. In front of 2000 spectators, the collective of motion designers Superbien transformed the neo-classic building into a football field, a ghetto blaster, a dojo, for this monumental celebration of sports and urban culture. The event was a first of its kind in France, covering a surface of 2000 m2, and gathering many notorious athletes, from Teddy Riner to Andrew Albicy, to the top performers in freestyle football, skateboard, BMX and breakdance.

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