Cyril Masson is used to evolve in the world of sports, and works with top-level athletes. He has many references in photographic production and high-end contents about sports. He filmed some of the greatest athletes: Carl Lewis, Nadal, Federer, Ibrahimovic, Sharapova, FC Barcelona, PSG, along with France's national Football, Rugby, and Basketball teams… Having started his career as a photographer, he also signed many campaigns for prestigious brands such as NIKE (more than 100 references), LEVI’S, PERRIER, LANCÔME… He then started to work as a film director, with a preference for interactive video contents. He directed about 30 films for Nike, and some interactive films for Levi’s or L’Or Espresso. He first collaborated with Fighting Fish on the Perrier Secret Place project, where he photographed the Ultra High Definition visuals for the mobile app (FWA of the day) and the facebook pics of the key characters. He also directed the 3 interactive web-documentaries of Samsung's PassionforSochi.